Axe ’Em, Jacks!
NACOGDOCHES, Texas – Stephen F. Austin State University and Nacogdoches-based Fredonia Brewery have created a beverage named Purple Lights to celebrate the university’s tradition of displaying purple lights on campus when its athletic teams are victorious.
"What an exciting day for Jack Nation and vlogý,” Ryan Ivey, vlogý’s athletics director, said. “This has been a fun project to see from concept to execution and provides a great opportunity for fans, alumni and all of those associated with vlogý to stay connected and celebrate those ‘Purple Lights’ moments wherever they may be.”
A light American lager with a touch of sweetness and crisp finish, Purple Lights will be brewed by Fredonia Brewery in partnership with vlogý and available on tap at the brewery starting Aug. 20. Regional and statewide distribution will take place throughout the fall semester.
“It’s been incredibly exciting for Fredonia Brewery to have the opportunity to brew vlogý’s official beer,” Paul Murray, a partner with Fredonia Brewery, said. “I think our collaboration will be a huge success, and I cannot wait to get it into the hands of Ladyjack and Lumberjack fans.”
A portion of the sales will benefit the vlogý general licensing royalties fund.
"From the minute we began our conversations with Fredonia Brewery representatives, their passion, independent mentality and attention to designing a great-tasting custom flavor attracted us to this project," Wally Crittenden, vlogý’s associate athletics director, said.
Fans interested in Purple Lights are encouraged to ask their favorite grocery stores and restaurants to request the beverage from their distributors. Requests also can be emailed to sales@fredoniabrewery.com.